The cooperative model in agriculture including farming cooperatives, “4-house” model, large field model, and the supply chain model is interested in practice because it has brought more profitable and higher income results than individual production farmers. Understanding the economic - social - environmental effectiveness of the cooperative model compared with the traditional household production model is a challenge for researchers and policy makers in Vietnam. Based on the theoretical framework and practice in Vietnam, the researchers team conducted a direct survey of 520 rice farming households in the Cuu Long River Delta and used the Independent Sample t-test method and Chi-square tests for analysis. The results show that the farmer households in the cooperative model are more effective than the traditional farm households in terms of economic - social - environmental efficiencies in rice production.