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Submission last date: 15th November 2024

The impact of usage behaviour of millennials & gen z on mobile application utilization for job applications in Indonesia

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Author: 
Silmi Marisa, Christoforus Davin and Kevin Suryaatmaja
Page No: 
7472-7482

The study investigates the impact of social influences, job relevance, information output quality, and result demonstrability on Indonesian millennial and Gen Z job seekers' intention to use mobile applications for e-recruitment. A quantitative research methodology was used to analyze job search mobile applications in Indonesia, using the extended Technology Acceptance Model (TAM) to understand user intentions. 270 users seeking work from various universities and companies, whether experienced or inexperienced, using both formal and informal job vacancies completed surveys for data collection. Using SmartPLS, the study revealed that social influences, information output quality, result demonstrability, perceived usefulness (PU), intention to use (ITU), and perceived ease of use (PEoU) all play significant roles in encouraging users to use mobile apps for job vacancies (p-value< 0.05) except job relevance. Social influence and information output quality significantly impacts PU. PU and PEoU are crucial factors in determining ITU mobile apps for job search, with ease of use directly influencing intention. PU can mediate independent variables. The study recommends advancing e-recruitment technologies for the tech-savvy Indonesian youth generation, benefiting job seekers, employers, and organizations, and potentially improving e-recruitment technologies.

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