The study was conducted on 510 gifted sports students studying at 07 high schools and the Center teaching gifted sports students in the provinces of the Southeast region. By qualitative and quantitative methods, the research scale for assessing the student's university choice trend includes 06 components with the following contents: Student relationships, Characteristics of University, Admission Opportunities, Admission to School, Post-School Opportunities, University Communication, Marketing and Student Qualifications, Individual Qualifications. The results of the study contribute to improving the efficiency of the enrollment work, attracting students' choices at the gifted sports high schools in the Southeast region for universities.