The effect of service quality, institution image and online learning systems on student satisfaction after Covid-19 pandemic

The Covid-19 pandemic has had a broad impact on various life systems, including higher education institutions, so it needs the right strategy to survive and win the competition by providing services, maintaining and improving the image of the institution, and continuing to strive to innovate the development of learning systems, in order to increase student satisfaction which is the market value of the College. Research objectives: To determine and analyze the role of service quality, institution image and online learning systems on student satisfaction during the Covid-19 pandemic. Research Methods: The research model is designed as a quantitative  descriptive research, with the nature of a descriptive explanation. The population is active students at University in Indonesiad. Sampling with simple random sampling technique used a questionnaire, with a total of 100 respondents. The data analysis technique used regression analysis with the support of the SPSS program. Research results: The results of the study: the variable quality of service and the learning system partially have a positive and significant effect on student satisfaction during the Covid-19 pandemic, but the image of the institution does not have a positive and significant effect. Simultaneously the variables of service quality, institution image and learning system have a positive and significant effect on student satisfaction during the Covid-19 pandemic.